D.I.S.C. Scores First Sponsorship Deal As Official Medical Center Of The Los Angeles Kings

LOS ANGELES (October 15, 2007) – D.I.S.C. (Diagnostic and Interventional Spinal and Sports Care) announces its first major sponsorship deal as the “Official Medical Center” of the N.H.L.’s Los Angeles Kings hockey team. The one-year agreement launches the Marina del Rey-based D.I.S.C. into the sports marketing arena in a very significant way.

“This new relationship with the Kings is a natural fit for us and we are thrilled to be their Official Medical Center,” said Dr. Robert S. Bray, Jr. founder and CEO of D.I.S.C.  “This partnership will provide a foundation to introduce our sports medicine facility to the community, while at the same time enable DISC to join an elite lineup of sponsors supporting the home town team.  The Kings are a class act on and off the ice and we look forward to a long-term mutually beneficial relationship.”

The sponsorship deal includes category exclusivity, a variety of in-arena and on-line signage and activities, marketing and advertising promotional opportunities, along with presenting sponsor status for the highly-popular charitable endeavors Tip-A-King and LA Kings 5K Race.

“We are very excited about this new partnership as D.I.S.C. is one of the premier medical facilities in the country," said Kings President of Business Operations Luc Robitaille.  "On a personal note, I have known Dr. Bray for a long time and I strongly feel that this will indeed be a win-win situation for both DISC and the Kings."

About DISC:
Established in February, 2007, D.I.S.C. was founded by Dr. Robert S. Bray, Jr. one of the country’s preeminent neurological spinal surgeons specializing in minimally invasive procedures.  DISC is redefining patient care by providing a multidisciplinary center that has the expertise of a variety of specialists from the fields of spinal neurosurgery, orthopedic surgery, physical medicine, pain management and chiropractic services all working together to find the best solution for each individual.  D.I.S.C. offers the next generation of diagnostic imagining and a complete world-class surgery center with three state-of-the-art digital operating room suites specializing in minimally invasive surgeries.  Throughout the center you will find a dedicated team of highly qualified experts offering unparalleled medical services combined with old-fashioned personal care.  For more information please contact D.I.S.C. at (310) 574-0400 or visit their website at: www.discmdgroup.com.