DISC Sports & Spine Center announces its first major sponsorship deal as the “Official Medical Center” of the N.H.L.’s Los Angeles Kings hockey team. The one-year agreement launches the Marina del Rey-based DISC into the sports marketing arena in a very significant way.
LOS ANGELES – DISC Sports & Spine Center announces its first major sponsorship deal as the “Official Medical Center” of the N.H.L.’s Los Angeles Kings hockey team. The one-year agreement launches the Marina del Rey-based DISC into the sports marketing arena in a very significant way.
“This new relationship with the Kings is a natural fit for us and we are thrilled to be their Official Medical Center,” said Dr. Robert S. Bray, Jr. founder and CEO of DISC “This partnership will provide a foundation to introduce our sports medicine facility to the community, while at the same time enable DISC to join an elite lineup of sponsors supporting the home town team. The Kings are a class act on and off the ice and we look forward to a long-term mutually beneficial relationship.”
The sponsorship deal includes category exclusivity, a variety of in-arena and on-line sign age and activities, marketing and advertising promotional opportunities, along with presenting sponsor status for the highly-popular charitable endeavors Tip-A-King and LA Kings 5K Race.
“We are very excited about this new partnership as DISC is one of the premier medical facilities in the country," said Kings President of Business Operations Luc Robitaille. "On a personal note, I have known Dr. Bray for a long time and I strongly feel that this will indeed be a win-win situation for both DISC and the Kings."